wondrous relevance

future legacy

Proef develops impactful brand and product strategies rooted in trend forecasting—helping you align your brand with the desires of the future while maximizing your existing strengths. Our work ensures your brand remains powerfully relevant across every dimension: from business model to innovation pipeline, from product offering to visual identity.

We define the why and how, the who, what, where, and when—bringing clarity to your brand’s purpose and path forward. If beauty lies in the eye of the beholder, aspiration fuels the journey. We craft the vessel, chart the course, and equip you with the insight to move confidently through shifting tides.

The result? A brand that transforms its category, remains authentic, and delivers lasting profitability.

Owala Kaiser Permanente Carhartt Google Samsung IDEO Converse Polaroid Vivint Columbia Walmart.com Sperry Topsiders HP Cisco Rotterdam Partners Comcast Zoo Labs Gregory Mountain Products Lunar Design National Retail Federation Phenomenon Maybelline Smart Design BSSP CCA Clarisonic General Assembly Nude Audio Academy of Art University

Dream it

Owala Kaiser Permanente Carhartt Google Samsung IDEO Converse Polaroid Vivint Columbia Walmart.com Sperry Topsiders HP Cisco Rotterdam Partners Comcast Zoo Labs Gregory Mountain Products Lunar Design National Retail Federation Phenomenon Maybelline Smart Design BSSP CCA Clarisonic General Assembly Nude Audio Academy of Art University Dream it

Collaborating closely with leadership, we created the brand, innovation and product strategy for one of the largest IOT brands in the USA, in just a few months. It all started with a custom trend forecast. The company sold for 3.8 billion dollars last year.
A two-day trend forecast and work session helped one of the world’s largest and most known tech brands position, develop and design a whole new CE product line, by understanding consumer emotions, aesthetics and aspirations.
Using forecasting we’ve developed tourism, business, festival and investment strategies for one of the largest harbor cities in the world—upping it from post-industrial to the epitome of cool, aligning stakeholders and making it officially one of the happiest cites in the world in 2025.

wondrous relevance

future legacy

Dream it

Collaborating closely with leadership, we created the brand, innovation and product strategy for one of the largest IOT brands in the USA, in just a few months. It all started with a custom trend forecast. The company sold for 3.8 billion dollars last year.

A two-day trend forecast and work session helped one of the world’s largest and most known tech brands position, develop and design a whole new CE product line, by understanding consumer emotions, aesthetics and aspirations.

Using forecasting we’ve developed tourism, business, festival and investment strategies for one of the largest harbor cities in the world—upping it from post-industrial to the epitome of cool, aligning stakeholders and making it officially one of the happiest cites in the world in 2025.

let’s work together