Translating consumer emotions " " " " " " " " " " " "" " " " " " " " " " " " " " " " " " " " " Analyzing and applying sociocultural, technical, and aesthetic fluctuations " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " Building insight-led brand and product " " " " " " initiatives. " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " Creativity propelled by research, " " " " " " " " " the sharing of ideas " " " " " " " " " " " " " " " " " and know how. " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " " Making the future work for you.