pragmatic vision

wondrous relevance

Step into the wheelhouse.

Join us as we chart the currents—through custom trend presentations, intimate group discussions, and one-on-one sessions with our founder.

Whether you're looking to decode the cultural and aesthetic shifts shaping tomorrow or need quick, actionable insights on what’s next in retail, tech, emotion, color, or urban life—we’re here to help you steer with confidence.

Our tailored sessions explore emotional, socio-cultural, technological, and aesthetic trends—so you can chart your trajectory, anticipate the waves ahead, and move with purpose.

navigations

A space for thinkers, ideators, creators, founders and deciders, to think in the open, with a seasoned navigator at their side.

In these intimate group sessions, Proef CEO, Marieke brings sharp insight & sparks thought. 
It’s where intuition meets intelligence & people talk to listen. And where the next move gets mapped. No slide decks. No ego. Just clear winds, honest dialogue, and strategic clarity and inspiration.

By request, limited availability*
Even the bravest explorers need inspiration. Our forecasting dives into aspiration, beauty, wants and needs —charting waters you have not dreamed up yet.

We believe in art, design, meaning, and the craft of creativity. We know understanding these deeper layers of humanity will make the way for innovation and creation.

Forward forecasting, designed to help you make the imaginable possible, proven to be on point.
Whether you're working through a complex strategy, looking for quick brand insights, trying to understand market dynamics, wanting feedback on a product line, or need a second perspective—we're here to support you. 

These type of sessions have helped brands, agencies and leaders navigate uncharted waters— uncovering new opportunities, avoiding costly missteps, and setting a steady course for the future.

book now

Owala Kaiser Permanente Carhartt Google Samsung IDEO Converse Polaroid Vivint Columbia Walmart.com Sperry Topsiders HP Cisco Rotterdam Partners Comcast Zoo Labs Gregory Mountain Products Lunar Design National Retail Federation Phenomenon Maybelline Smart Design BSSP CCA Clarisonic General Assembly Nude Audio Academy of Art University

Dream it

Owala Kaiser Permanente Carhartt Google Samsung IDEO Converse Polaroid Vivint Columbia Walmart.com Sperry Topsiders HP Cisco Rotterdam Partners Comcast Zoo Labs Gregory Mountain Products Lunar Design National Retail Federation Phenomenon Maybelline Smart Design BSSP CCA Clarisonic General Assembly Nude Audio Academy of Art University Dream it

Collaborating closely with leadership, we created the brand, innovation and product strategy for one of the largest IOT brands in the USA, in just a few months. It all started with a custom trend forecast. The company sold for 3.8 billion dollars last year.
For the last six years, Proef has led color strategy for one of the largest water bottle companies in the USA, known for it’s colors. Sold into Target, Whole Foods, REI, Urban Outfitters, DSG Sporting Goods, etc (and probably in your hand right now).
Using forecasting we’ve developed tourism, business, festival and investment strategies for one of the largest harbor cities in the world—upping it from post-industrial to the epitome of cool, aligning stakeholders and making it officially one of the happiest cites in the world in 2025.

pragmatic vision

wondrous relevance

navigations

open tables

the forecast

office hours

Dream it

Collaborating closely with leadership, we created the brand, innovation and product strategy for one of the largest IOT brands in the USA, in just a few months. It all started with a custom trend forecast. The company sold for 3.8 billion dollars last year.

For the last six years, Proef has led color strategy for one of the largest water bottle companies in the USA, known for it’s colors. Sold into Target, Whole Foods, REI, Urban Outfitters, DSG Sporting Goods, etc (and probably in your hand right now).

Using forecasting we’ve developed tourism, business, festival and investment strategies for one of the largest harbor cities in the world—upping it from post-industrial to the epitome of cool, aligning stakeholders and making it officially one of the happiest cites in the world in 2025.

let’s work together