wondrous relevance

future legacy

Align your brand with the desires of the future—leveraging your existing strengths to stand out from the competition. Be wondrously relevant, in everything you do—from your business structure to your innovation strategy, from your products to your look and feel.

If beauty is in the eye of the beholder, aspiration is what drives your vision.  Become a brand that changes the industry landscape, stays authentic and drives profitability for the short- and long term.

Proef works under NDA with some of the world’s largest brands—perhaps the one you're shaping today.

With over 15 years of trust behind us, we've proven our forecasting doesn’t just inspire—it delivers.

From the lateral to the tangible, we create strategies specifically for you, no redundancies or prefab approaches, but true results.

Custom trend forecasting presentations and collaborative work sessions that map emotional, socio-cultural, technological, developmental, and aesthetic shifts—designed to help you navigate what’s next. Whether you need deep, strategic insight or quick, actionable input on future-focused questions in retail, tech, color, emotion, or urban development—we’re here to guide the way.
We craft powerful brand and product strategies, grounded in custom trend forecasting. Unlike other strategists, we begin by looking at the future landscape; identifying all the possibilities so you can leverage your equity and stand out from competitors.

Become a brand that inspires your industry, stays authentic and drives profitability for the short and long term.
Whether you're working through a complex strategy, looking for quick brand insights, trying to understand market dynamics, wanting feedback on a product line, or need a second perspective—we're here to support you. 
These type of sessions have helped brands, agencies and leaders navigate uncharted waters— uncovering new opportunities, avoiding costly missteps, and setting a steady course for the future.

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Owala Kaiser Permanente Carhartt Google Samsung IDEO Converse Polaroid Vivint Columbia Walmart.com Sperry Topsiders HP Cisco Rotterdam Partners Comcast Zoo Labs Gregory Mountain Products Lunar Design National Retail Federation Phenomenon Maybelline Smart Design BSSP CCA Clarisonic General Assembly Nude Audio Academy of Art University

Dream it

Owala Kaiser Permanente Carhartt Google Samsung IDEO Converse Polaroid Vivint Columbia Walmart.com Sperry Topsiders HP Cisco Rotterdam Partners Comcast Zoo Labs Gregory Mountain Products Lunar Design National Retail Federation Phenomenon Maybelline Smart Design BSSP CCA Clarisonic General Assembly Nude Audio Academy of Art University Dream it

Collaborating closely with leadership, we created the brand, innovation and product strategy for one of the largest IOT brands in the USA, in just a few months. It all started with a custom trend forecast. The company sold for 3.8 billion dollars last year.
For the last six years, Proef has led color strategy for one of the largest water bottle companies in the USA, known for it’s colors. Sold into Target, Whole Foods, REI, Urban Outfitters, DSG Sporting Goods, etc (and probably in your hand right now).
Using forecasting we’ve developed tourism, business, festival and investment strategies for one of the largest harbor cities in the world—upping it from post-industrial to the epitome of cool, aligning stakeholders and making it officially one of the happiest cites in the world in 2025.

wondrous relevance

future legacy

forecasting

brand & product strategy

office hours

Dream it

Collaborating closely with leadership, we created the brand, innovation and product strategy for one of the largest IOT brands in the USA, in just a few months. It all started with a custom trend forecast. The company sold for 3.8 billion dollars last year.

For the last six years, Proef has led color strategy for one of the largest water bottle companies in the USA, known for it’s colors. Sold into Target, Whole Foods, REI, Urban Outfitters, DSG Sporting Goods, etc (and probably in your hand right now).

Using forecasting we’ve developed tourism, business, festival and investment strategies for one of the largest harbor cities in the world—upping it from post-industrial to the epitome of cool, aligning stakeholders and making it officially one of the happiest cites in the world in 2025.

let’s work together