inspiring information

wondrous relevance

As cartographers of the future, in a human-emotion led paradigm, we believe forecasting is navigation; a vital tool in designing meaning for people.

Seas of information do not always give direction; it is our job to give you the maps you need. We don’t create general reports or content, because we believe every brand has a unique journey.

Through tailored workshops or focused research, Proef charts out the future across emotions, technology, development, culture, and aesthetics—so you can create opportunities out of possibilities.

We collaborate, infuse and inspire—creating the perfect crew of intuitors, understanders and knowers to develop the aspirational approach that fits with your itinerary.

Owala Kaiser Permanente Carhartt Google Samsung IDEO Converse Polaroid Vivint Columbia Walmart.com Sperry Topsiders HP Cisco Rotterdam Partners Comcast Zoo Labs Gregory Mountain Products Lunar Design National Retail Federation Phenomenon Maybelline Smart Design BSSP CCA Clarisonic General Assembly Nude Audio Academy of Art University

Dream it

Owala Kaiser Permanente Carhartt Google Samsung IDEO Converse Polaroid Vivint Columbia Walmart.com Sperry Topsiders HP Cisco Rotterdam Partners Comcast Zoo Labs Gregory Mountain Products Lunar Design National Retail Federation Phenomenon Maybelline Smart Design BSSP CCA Clarisonic General Assembly Nude Audio Academy of Art University Dream it

Collaborating closely with leadership, we created the brand, innovation and product strategy for one of the largest IOT brands in the USA, in just a few months. It all started with a custom trend forecast. The company sold for 3.8 billion dollars last year.
A two-day trend forecast and work session helped one of the world’s largest and most known tech brands position, develop and design a whole new CE product line, by understanding consumer emotions, aesthetics and aspirations.
Using forecasting we’ve developed tourism, business, festival and investment strategies for one of the largest harbor cities in the world—upping it from post-industrial to the epitome of cool, aligning stakeholders and making it officially one of the happiest cites in the world in 2025.

inspiring information

wondrous relevance

Dream it

Collaborating closely with leadership, we created the brand, innovation and product strategy for one of the largest IOT brands in the USA, in just a few months. It all started with a custom trend forecast. The company sold for 3.8 billion dollars last year.

A two-day trend forecast and work session helped one of the world’s largest and most known tech brands position, develop and design a whole new CE product line, by understanding consumer emotions, aesthetics and aspirations.

Using forecasting we’ve developed tourism, business, festival and investment strategies for one of the largest harbor cities in the world—upping it from post-industrial to the epitome of cool, aligning stakeholders and making it officially one of the happiest cites in the world in 2025.

let’s work together